No matter what, the success for any enterprise is the acceptance and the usage or consumption of the products and solutions offered to the user.

If we can’t explain and document the value and benefits, the users won’t prefer our solutions – we need to focus on validation, testing and value for money.

If our solutions are too complicated to operate or understand we will only attract a small number of users – we need to focus on ease-of-use and the intuitive man-machine user interface.

If our solutions don’t meet the expectations and standards of information integration we shall be isolated – we need to focus on standards and open system connectivity.

If we don’t know the needs and challenges at our target users we cannot design and develop the right solution – we need to focus on dialog and communication with our target users and we need to understand what we are told.

If we are not responsive to comments, claims and suggestions to our solutions, we will never be able to improve – we must focus on and operate effective systems to capture and process all comments, claims and suggestions.

If we promise more than we deliver the consumers will loose confidence in us – we must focus on balanced promises and accept to reject requests which we know we can’t fulfill to the satisfaction of our users and ourselves.